How The Dark Knight Perfected Viral Movie Marketing

How The Dark Knight Perfected Viral Movie Marketing

This article is part of a new initiative on IGN where we spend a whole month exploring topics we find interesting in the world of video games. July is Launches month, where we take an in-depth look at the soaring highs and frustrating lows that come with debuting a new console, movie, or video game. [poilib element=”accentDivider”] You certainly didn’t need to know anything about the “Why So Serious?” marketing campaign — or even know what an ARG was — to enjoy The Dark Knight when it hit theaters on July 18, 2008. But for 11 million people in 75 countries across the world, certain scenes in Christopher Nolan’s blockbuster played a little differently. When the Joker capped off his bravura bank robbery by fleeing in a school bus, those who played the ARG could say, “I helped him steal that!” When the Joker kidnapped Batman-inspired vigilante Brian Douglas, players could say, “Hey, I know him!” And when Harvey Dent vowed to stamp out organized crime and police corruption in Gotham City, players could say, “That’s why I voted for him.” This is the unique joy of an ARG (short for “Alternate Reality Game”): The ability to break through the traditional barrier that separates a franchise from its fandom and feel, in a very real way, that you’ve entered the story. In an age where Hollywood measures success by not just how big an audience is, but by how passionate an audience is, “Why So Serious?” is a key example of what can happen when there’s a concerted effort made to cultivate a uniquely engaged fanbase. Even now, that kind of experience is rarely conceived or executed. For more than a year before The Dark Knight’s release, a team of people at the Burbank-based agency 42 Entertainment were working behind the scenes, engineering a series of elaborate, Dark Knight-themed experiences, both online and offline, for an ever-growing audience of Batman devotees. Beginning online with the first image of Heath Ledger as the Joker — but quickly transitioning into a series of immersive real-world experiences — “Why So Serious?” grew to encompass everything from Harvey Dent campaign rallies to scavenger hunts that led players to Joker-themed treasures in bakeries and bowling alleys, with a climax that saw the Bat Signal projected across several urban skylines. Thirteen years after its original launch, “Why So Serious” is an experience that would be impossible to replicate;…
Source: How The Dark Knight Perfected Viral Movie Marketing

Pokemon Go August 2020 Events: Ultra Unlocks, New Research Breakthrough, And More

Pokemon Go August 2020 Events: Ultra Unlocks, New Research Breakthrough, And More

August is just around the corner, and Pokemon Go developer Niantic has a few events lined up for the mobile game next month. On top of the Ultra Unlock events, August 2020 will bring a new Research Breakthrough encounter, Pokemon Spotlight Hours, and more. Here’s what’s happening in the game next month.August Research Breakthrough: ScraggyA new batch of Field Research tasks will go live once August begins, as will a new Research Breakthrough reward. Each time you achieve a Research Breakthrough in August, you’ll encounter the Dark/Fighting Pokemon Scraggy. To achieve a Research Breakthrough, you’ll need to collect seven stamps. You’ll get one of these for the first Field Research task you complete each day.August Community DayAugust’s Community Day Pokemon: MagikarpPokemon Go’s August Community Day is set for Saturday, August 8. This month’s featured Pokemon is Magikarp, and it’ll be appearing in the wild much more often than usual throughout the event. You’ll also have a chance to catch a Shiny Magikarp, and if you can evolve the fish Pokemon into Gyarados up to two hours after the Community Day ends, it’ll learn the event-exclusive move Aqua Tail.Continue Reading at GameSpot
Source: Pokemon Go August 2020 Events: Ultra Unlocks, New Research Breakthrough, And More

Pokemon Go August 2020 Events: Research Breakthrough, Ultra Unlocks, And More

Pokemon Go August 2020 Events: Research Breakthrough, Ultra Unlocks, And More

August is just around the corner, and Pokemon Go developer Niantic has a few events lined up for the mobile game next month. On top of the Ultra Unlock events, August 2020 will bring a new Research Breakthrough encounter, Pokemon Spotlight Hours, and more. Here’s what’s happening in the game next month.August Research Breakthrough: ScraggyA new batch of Field Research tasks will go live once August begins, as will a new Research Breakthrough reward. Each time you achieve a Research Breakthrough in August, you’ll encounter the Dark/Fighting Pokemon Scraggy. To achieve a Research Breakthrough, you’ll need to collect seven stamps. You’ll get one of these for the first Field Research task you complete each day.August Community DayMagikarpPokemon Go’s August Community Day is set for Saturday, August 8. This month’s featured Pokemon is Magikarp, and it’ll be appearing in the wild much more often than usual throughout the event. You’ll also have a chance to catch a Shiny Magikarp, and if you can evolve the fish Pokemon into Gyarados up to two hours after the Community Day ends, it’ll learn the event-exclusive move Aqua Tail.Continue Reading at GameSpot
Source: Pokemon Go August 2020 Events: Research Breakthrough, Ultra Unlocks, And More

Every Star Wars Film Has The Wrong Title, Here's What They Should Be Named

Every Star Wars Film Has The Wrong Title, Here's What They Should Be Named

Hopefully you’re sitting down and prepared to have your mind pretty much blown: TikTok account Fake.Disney.Facts has posted a minute-long video that quickly and matter of factly runs down every Star Wars title and explains why they’re wrong. That is, not that the titles are bad, but just that every single title itself makes much more sense when applied to a different entry in the series. Check it out–even fairweather Star Wars fans will agree.In other Star Wars news, the second season of Disney+’s The Mandalorian is due to release this October, and a third season will also be forthcoming. You can read everything we know so far about the next season of the space western here, including which actors will be returning, what new cast members will be joining the show (like Rosario Dawson), and some insights into who will be directing. This being Star Wars, we don’t yet know many plot details about the next chapter of the saga.Earlier this week, The Mandalorian was nominated for 15 Emmy Awards, including Outstanding Drama Series. The Mandalorian has also received nominations for Outstanding Production Design for a Narrative Program, Outstanding Cinematography for a Single-Camera Series, Outstanding Fantasy/Sci-Fi Costumes, among others. The full list of all show nominations can be found here.Continue Reading at GameSpot
Source: Every Star Wars Film Has The Wrong Title, Here's What They Should Be Named

Battletoads Release Date Announced

Battletoads Release Date Announced

Microsoft has announced that Battletoads will be available on Xbox Game Pass or to purchase on Xbox One and PC on August 20, 2020. The release date was revealed on Xbox Wire alongside a brand new trailer, and it shows more of the game that brings back Zitz, Rash, and Pimple for the first time in 26 years. This newest Battletoads adventure is developed by Dlala Studios, and is supported by series creator Rare. [ignvideo url=”https://www.ign.com/videos/2020/07/31/battletoads-official-release-date-trailer”] For those unfamiliar with Battletoads, it follows Zitz, Rash, and Pimple as they fight of “the Dark Queen and her abominable allies, in action that takes place across a variety of beat ’em up, platforming, and racing stages.” The original Battletoads was known for its difficulty, but Dlala is giving players more options in how they want to play. These options include couch co-op and multiple difficulty settings that will “suit everyone from Tadpole to Battletoad.” Battletoads features a hand-animated art style and “pays homage to the stylish, self-aware cartoon of the late ’90s.” [widget path=”global/article/imagegallery” parameters=”albumSlug=battletoads-release-date-announcement-screenshots&captions=true”] In our hands-on of the new Battletoads, we said that while it’s still tough, it is no longer sadistic, and “It felt like playing as Dante, or pre-fatherhood Kratos, and I mean that in a good way.” [poilib element=”accentDivider”] Have a tip for us? Want to discuss a possible story? Please send an email to [email protected] Adam Bankhurst is a news writer for IGN. You can follow him on Twitter @AdamBankhurst and on Twitch.
Source: Battletoads Release Date Announced

New Battletoads Coming To Xbox One And PC After 26 Year Hiatus

New Battletoads Coming To Xbox One And PC After 26 Year Hiatus

It’s been a staggering 26 years since the last Battletoads game, but if you’ve been itching for its amphibian beat-em-up action you only have a handful of weeks left to wait. Microsoft has announced that Battletoads is launching on August 20.The action-platformer, developed by Dlala Studios and Sea of Thieves creators Rare, reimagines the classic gameplay formula for a new high-definition age. It retains the same sense of 90s Saturday morning cartoon style, but with sharper hand-drawn art and smoother animations. You can check out some new gameplay in the latest trailer below.Battletoads sees the return of protagonists Zitz, Rash, and Pimple and their unending feud with The Dark Queen. Gameplay will shift between the expected side-scrolling beat-em-up action and puzzle-focused platforming, including new vehicular sections that play out in 3D too.Continue Reading at GameSpot
Source: New Battletoads Coming To Xbox One And PC After 26 Year Hiatus

The Last of Us TV Producer Says HBO Series Will 'Enhance' the Original Game

The Last of Us TV Producer Says HBO Series Will 'Enhance' the Original Game

The Last of Us HBO series producer Craig Mazin has promised that the TV show adaptation will not “undo” the popular Naughty Dog PlayStation game. Speaking on BBC Radio 5 Live’s Chernobyl Special, Mazin, the creator of the remarkable miniseries about the 1986 Soviet nuclear disaster, opened up about the current project that he is working on with Naughty Dog’s Neil Druckmann, as he explained the careful process behind adapting The Last of Us for television, assuring fans that they plan to “expand” the source material rather than “undo” it. [ignvideo url=”https://www.ign.com/videos/2018/12/07/the-last-of-us-2-ellie-and-joels-journey”] “I think fans of something worry that, when the property gets licenced to someone else, those people don’t really understand it, or are going to change it,” Mazin explained. “In this case, I’m doing it with the guy who did it, and so the changes that we’re making are designed to fill things out and expand, not to undo, but rather to enhance.” As a self-proclaimed fan of The Last of Us franchise, Mazin described the project as a “dream come true,” though he also acknowledged the strong emotions that are attached to the iconic game and the challenges that can create for a small-screen adaptation. “We’re creating anew and we’re also reimagining what is already there to present a different format,” he added. “It’s kind of a dream come true for me. I’m a little bit scared because a lot of emotions connected to this game are rather intense. I think I’m probably going to go hide in a bunker for a while because you can’t make everyone happy!” [widget path=”global/article/imagegallery” parameters=”albumSlug=the-last-of-us-hbo-series-8-actors-who-could-play-joel-and-ellie&captions=true”] Shortly after The Last of Us HBO series was announced, Mazin promised that the character of Ellie would still be gay on the TV show and explained why the story, overall, worked better as an ongoing series rather than a standalone movie, as this project is replacing the film adaptation that Sony previously announced back in 2014. Instead, Sony Pictures Television has now teamed with PlayStation Productions to co-produce the upcoming series. [poilib element=”accentDivider”] Adele Ankers is a Freelance Entertainment Journalist. You can reach her on Twitter.
Source: The Last of Us TV Producer Says HBO Series Will 'Enhance' the Original Game

QuakeCon At Home: How To Watch And Full Schedule

QuakeCon At Home: How To Watch And Full Schedule

Bethesda has revealed its schedule for QuakeCon at Home, this year’s replacement to the traditional QuakeCon event. Originally scheduled to take place this year from August 6-9, the ongoing COVID-19 pandemic resulted in the annual live event being cancelled and replaced with a digital alternative that will be held from August 7-9. As expected, QuakeCon at Home will feature panels, tournaments, and presentations on games such as DOOM Eternal, Fallout 76, The Elder Scrolls Online and Dishonored.Some of the highlights for the weekend include the conclusion of the 2019-2020 Quake Pro League season on August 9 at 2 PM PT / 5 PM ET and a DOOM Eternal panel with creative director Hugo Martin and executive producer Marty Stratton.Here’s the full schedule for the event, which can be viewed from Twitch when it kicks off next week.Continue Reading at GameSpot
Source: QuakeCon At Home: How To Watch And Full Schedule

Epic Games Store Finally Adds Mod Support

Epic Games Store Finally Adds Mod Support

The Epic Games Store recently began testing achievement functionality by adding an early form of the highly requested feature to Ark: Survival Evolved. Now, the storefront has introduced another important feature in the form of mod support for MechWarrior 5: Mercenaries.Much like the Epic Games Store’s achievements, this is an early implementation of a feature that will eventually make its way to more games as Epic irons out the kinks. An update has rolled out to support the newly added feature, and there are already numerous mods available to download.Mod support is now in beta on the Epic Games Store, starting with Mechwarrior 5. This is an early iteration of the feature, but you can expect to see more titles supported in the future. Keep an eye out! https://t.co/Pmgy9tkI8O — Epic Games Store (@EpicGames) July 30, 2020″We are extremely excited to announce that MechWarrior 5: Mercenaries is the first game to participate in the Beta launch of Epic Games Store Mods,” developer Piranha Games said in a statement. “With this release, discovering and installing MW5 Mods made by the amazing modding community will be easier than ever, integrated directly into the existing Epic Games Launcher.”Continue Reading at GameSpot
Source: Epic Games Store Finally Adds Mod Support