Bandai Namco to "Aggressively" Create Original IP

Bandai Namco to "Aggressively" Create Original IP

Bandai Namco’s future plans include “aggressively” creating new and original IP. In the company’s Q3 financial report it announced the creation of a new “IP Creation Unit”, which will sit alongside divisions for toys, videos and music, amusement, and games. The unit will “invest aggressively in IP creations,” and won’t just focus on video games. To facilitate the creation of new IP, Bandai Namco is investing 25 billion yen (approximately $232 million USD) over the next three years “on top of its normal investments”. The upcoming Code Vein is the company’s next new IP – and it sounds like it’s just the beginning. The company is also currently rumoured to be working on Ridge Racer 8 and Metroid Prime 4 for Switch. Continue reading…
Source: Bandai Namco to "Aggressively" Create Original IP

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